- Published: Thursday, 19 December 2019 10:24
- Hits: 291
In our fourth instalment on data this month, we have a look at how data quality can build trust.
You may remember the previous article on data related to Google and the case brought against them by ACCC, who alleges the digital powerhouse has been less than honest with the public about what they do with our personal data. If you didn’t read it, check it out. It is a prime example of how data inaccuracies or ambivalent disclosures can break the trust of your customers.